Social media; cannot live with it, cannot live without it. Let’s be frank, it’s been both a revolutionary and blight on the business world. Everyone wants a slice of it, but they’re not sure how to make it work for them. When it comes to the world of social media, you need to remember one thing: you are cultivating a public image. Your businesses brand and reputation depends on you having a phenomenal public persona. Once you get to the crux of that, you will be sure to see massive success in your social media campaigns.
Don’t Mix Business and Pleasure
Yes, this age adage is the ultimate way to ensure that you are projecting the right public image. While it’s okay to share things of interest to your clients, they don’t need to see you coming out of a bar at 1am. Keep your personal life just that. Projecting the right image means giving your customers what they want. Of course, there is nothing wrong with engaging with your clients. But, do make sure that you keep it strictly business. After all, you don’t want to suffer at the behest of a PR scandal.
Sit on the Fence
Irrespective of how you feel about politics, religion and everything in between, keep your opinions to yourself. When it comes to controversy, avoid it like the plague. You don’t want to be involved in a cultural and political debate on your business page. Of course, you can have an opinion in your personal life. But, if a discussion ensues on your business page, don’t get involved. It’s hard to sit on the fence, but it’s necessary for your public image.
Making the Most of Your Customers: Engagement
Remember why you are on Facebook, Twitter or Foursquare. You are in the business of making money and promoting your brand. But, if you don’t have an active customer base, you cannot promote your brand. In short, the customer has to be at the forefront of everything that you do in business. With this, you need to listen to your clients. What are they saying about your company? Are they happy with the services that you provide? Are they unhappy with certain elements of your business? Online review monitoring can ensure that you are using social media reviews to your advantage. But, it can also ensure that you are actively engaging with your customers. You can give the client what they want. Plus, you can use social media as a way to make your business bigger and better.
Outside of the public domain, you can use customer engagement to look at the internal workings of your venture. Yes, it’s hard to read negative comments. But, they can help you strive for a stronger brand.
Rome Wasn’t Built in a Day: Don’t Rush
Social media can be a great thing. But, you don’t want to rush it. You need to ensure that you are creating a brand that is appealing to customers. If you are watering down data and sharing any old crap just to get people involved, this will have a negative impact. The key, to having a strong brand, is to ensure that you have trust. So, make sure that you are not spamming customers. Keep it relevant to your business. Fast fixes are not necessary for this game. Keep it simple and play by the rules.