Now days it’s possible for anybody to have a website. Sometimes all it takes is a couple clicks of a button, the entering of payment information and you’re done. There a lot of different options out there when building a website. You can start from scratch or go to a website builder and have most of the work done for you. Both are perfectly fine options, it just depends on what you’re looking for and if you’re picky about what your website looks like.
Since anybody can build a website, it’s critical that yours stands out and brings people back click after click. What are ways that you can differentiate your site from the masses? You may be one of thousands selling a similar product. Why should people choose you? There are tricks to standing out.
In addition to you doing your own research, we can help you with a couple pointers on how to build a website that brings in optimal traffic and keeps the customers coming back purchase after purchase.
Some people think that as long as you have a website, you’re golden and the customers will find you. This couldn’t be farther from the truth. The internet has recently reached the 1 billion mark for websites. Most all of these go unnoticed as the average person only visits 96 different sights a month. The average lifespan of a website is a sad 100 days. Not even a third of a year.
The internet has grown astronomically in the last decade. In 2003, there were less than 3,000 websites. Compare that with over a billion today, and you’ve got some serious competition on your hands. A trick in gaining the attention of the masses is to know that design matters and it’s very important.
You need to have an easily navigable web page so that customers don’t feel overwhelmed upon entering your site. In addition this, they need to be able to easily find out what you’re about and what you’re selling. Does your site make purchasing easy, or difficult? The latter of these questions is probably the most important because you’re around to sell a product, not to just take up cyberspace.
It’s All About Marketing
Marketing is just as important as the design of your website, if not more. Marketing is multifaceted. We’re talking specifically about online marketing. Since you have a website, all your efforts need to be focused online because that is where your target audience is. Read up on the different tools of marketing such as social media, or conversion optimization. Your understanding of how these aspects work will directly reflect how much traffic comes into your site. If you want your site to thrive, you must learn these tricks of the trade. Simple as that.