In the world of online marketing, there are many confusing terms, phrases and acronyms. Among them, ‘search engine optimisation’, or SEO, is one of the most misunderstood. It is also one of the most highly prized and sought after components for marketers. It is the holy grail of the digital world, yet few completely understand it.
Put simply, it is the process of helping people find your website. The goal of successful SEO is to be on the first page of Google results. It is the act of making sure that people find you. It sounds simple, but it so misunderstood because of one small fact: it is constantly changing. The practices and rules of SEO are always in flux. Marketers are constantly learning new ways to harness it and adapting to big changes.
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SEO is a complicated marketing tactic. At its core, it’s all about getting yourself heard. When people are online looking for your service, they probably don’t know you exist yet. SEO is all about getting your product in front of their eyes. It is vital for small, new businesses. Search engines, like Google, rank your website based on its relevancy. To do this, it analyses the core features of your site. It wants to present its users with the very best product, service or content, so it has strict rules.
What are Google looking for?
There are a number of things that Google and others take into account when looking at your site. The first is keywords. They need to know that your site is relevant to a user’s search. It is looking for words on your site that explain to users what you do. Secondly, it will look for location. Many Google searches are location based and Google will attempt to match users with local services.
Thirdly, it looks for popularity and reputation. It does this by analysing the number of links that lead back to your site. Google needs to know that your site is trusted, respected and linked to. Naturally, if the New York Times links to your site, it recognises its importance over smaller links. Finally, Google look for consistency. It needs to know that you regularly update the site and are still relevant. These factors constantly change based on Google’s algorithms. Always check with Google to see how this affects you.
What can I do to improve my SEO?
All good business advisors, like Todays Growth Consultant, will tell you to start early. Put SEO right at the heart of your marketing campaign. It all relies on goals. If you have specific and targeted goals, your SEO will be stronger. Your keywords and links will all be in the right area. You’ll attract a specific audience and will be ranked highly for relevance in this sector. If in doubt, hire an SEO specialist for more advice. However, there is no replacement for a good service and strong content.
Thanks for reading our quick overview of SEO practices. A great SEO campaign requires a lot of work and targeted goals. Take the time to prepare yours.