If you want more business, the only real way to do it is utilize online platforms. There are so many things you can do online to drum up more interest and more business in the process. Let’s take a look at a few tips and tricks:
Carefully Choose the Social Media Platforms You Use
Using social media is a must, but you shouldn’t just set up on every site you find. You need to be more choosy about the sites you use, as you need to be able to find your target audience on there. Research is so important. There’s no point setting up on Instagram if your target audience isn’t on there. There are multiple platforms you can choose; Pinterest, Instagram, Twitter, Facebook, etc. Make sure you can handle the platforms you choose.
Have a Strong Online Presence
Whatever platforms you end up using, you need to have a strong online presence. A strong online presence will make you seem more credible and trustworthy to your audience. Not only that, you’ll show up more for people who are looking for you.
Blogging is a brilliant way to develop a large following and get more business at the same time. The key is that you produce high quality content regularly. Remember, it should be quality over quantity. Your posts should be interesting, relevant, and easy to read. If you’ve never blogged before, take a look at some tutorials online! It might take some practice, but your blogs will get better and better.
Posting consistently, whether you’re writing a social media status or a blog post is important. This doesn’t mean you should do it every hour of every day. Take a look at the peak posting times for platforms and get an idea of when you should be writing things on there to get the most exposure.
Come Up With a Brand Personality
With a consistent brand personality, your audience will recognise you. Not only that, you’ll seem more trustworthy to them; they’ll feel like they know you. It’d be hard to find a web marketing company who didn’t advise this one! Make sure your personality is appropriate for your business. Look to other businesses for a little inspiration if you need it.
Competitions get a lot of interest, especially if you plan on giving something great away. You’ll automatically get lots of interest and new followers. You could host an Instagram competition where entries have to re-post a photo and follow you, for instance. This can help you to get so many more followers in a short space of time, and a lot of exposure. You could simply have people enter by following you on all of your social platforms; there is software that can help you to monitor this and pick a winner at random.
Give Discount Codes
Offer discount codes in exchange for shares, follows, and other things. People love a bargain and always try to find discount codes before buying online!
Are you ready to get the business you deserve? Use these tips and tricks and you will!