One of the things that many designers ask when they start to create a site is “how can I choose the color scheme?” Contrary to popular opinion, people don’t just choose colors that they like for pages. No, the creative process is much more in-depth than that. In fact, there is an awful lot that goes into choosing the right scheme for a website. Your web design says a lot about your business, and so you need to make sure that it suits your company. Here is how you can choose a color scheme that will work.
Consider the imagery you will use
These days, most sites are image-led, which means that they have loads of photographs and pictures. You ought to ensure the colors you choose suit the pictures you have on your site. That means that before you do anything else, you should think about what type of pictures you will use on the site. You might already have an idea of what photos you will use, and so you can use the colors in them to inform your scheme.
Do you want to use the brand colors?
Sometimes, companies have such strong branding, that they want to use it on their site. For example, if there is already an existing color scheme in the company logo, you might want to use that. This tip is not always the best way to go, but for some companies it can create a cohesive design. You can try using the colors from the brand and see whether it works.
Use no more than three colors
As a general rule, you need to make sure that you use no more than three colors when you design a site. This rule is one which you can apply to many areas of design. The first color you choose should be your main color, which you will use for almost half the site. The second color will be your secondary color, which you will use for around 30% of the site. The third color will be the feature color, you use this as a highlighter on no more than 20% of the site. If you use this idea, as a rule, your design will look amazing.
Ensure that it suits your site
When you are choosing a color scheme, you need to make sure that you pick colors that suit the site. For example, if you are a church web designer you will need to choose royal colors like gold and blue. Failing that, you might want to choose peaceful colors, such as white and green. Think about what the site’s purpose is and ensure that the colors you choose complement that. Just because a design looks good, it doesn’t mean it serves its purpose. You ought to remember that when you choose the color scheme.
Pick conflicting colors for the site
The worst thing you can do is choose tones that are variations of the same color. Three different shades of blue will make your site look boring. You need to choose colors that conflict with one another. This piece of advice is one of the basic rules of web design, and so you should make sure that you take note of it. Only then, can you be sure that your design looks attractive.
Picking the color scheme for your site is one of the first things you should do. Once you know what works, you will have a chance to create a site that suits any given company. You should spend a long time testing different schemes before you settle on one. That way, you can be sure that you choose the best possible color scheme.