Do you need to get more eyes on your website? If you have a product or service to sell, then your website will often be the first port of call for anyone looking for a business like yours. So, if you aren’t getting enough visitors, it is going to affect your online – and offline – sales. In this guide, we’re going to take a look at some canny ways of growing your audience. Read on to find out what you should do.
Get a bigger hosting plan
The first thing you should do is check that your web hosting account isn’t blocking your service to your customers. This is more prevalent than you think. When you use up a certain amount of data and traffic limits, web hosts may well shut down your service temporarily. They will usually let you know, but there are plenty of occasions when they might not – so check here first. It’s an easy fix. Either go to a more suitable plan that matches your traffic numbers or look for a different host that can give you what you need.
Check for structural problems
Any website in the world is prone to problems – particularly when you have non-static pages. Get a Webmaster Tools account from Google, and allow them access to your site. Once your account is up and running, it will provide you with a diagnostics report that you can use to identify any problems. Again, it could point out several reasons why you aren’t getting your expected numbers, without having to hire an SEO specialist.
Sort out your SEO
Once you have identified and fixed those issues, you can think about hiring an SEO specialist. They will be able to look into ways of getting more eyes on your site, and should work with you to come up with a robust strategy. One thing we should point out is that you should always be careful about using dodgy SEO companies. Many will claim to get you on page one of Google’s search results. But few will be able to without using black hat techniques. Be wary, do your research, and choose well to reduce your risk of being penalized.
Have a content marketing strategy
How is your content marketing strategy? If you don’t have one or are just posting random content at irregular intervals, then it’s time to think again. This form of marketing is a lot of work, but it can be useful for casting your net wider. Think about taking a course on the subject if you can. There’s a lot that you can learn in an online marketin at Simplilearn course that will help you get to grip with your strategy. Once you have a coherent plan in place, you should find that your efforts are rewarded more.
Optimize everything to convert
Finally, traffic isn’t the be-all and end-all. You have to turn those visitors into customers. Head over to our guide on SEO copywriting for a glimpse into basics of creating compelling landing pages. Test everything all of the time, and you should see what works and what doesn’t. If you can get your conversion rates up, you will see significant improvements in your profit margins.
Any tips to share? Let us know in the comments section below!